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Jennings, Matt – CURRENTS, 2011
In a world ruled by digital communications, it can seem like there are almost as many methods, tools, and platforms to communicate with internal audiences as there are opinions and perspectives on how to do it effectively. Organizations of various sizes are struggling with how to reach their audiences' divided attention, and higher education…
Descriptors: Higher Education, Organizational Communication, Foreign Countries, Audiences
Mayer, Caroline E. – CURRENTS, 2011
Whether the donations are from once-friendly foreign governments now scorned or from famous entrepreneurs subsequently convicted of fraud, gifts gone bad "are the kinds of things that keep every chief advancement officer awake at night." A tainted gift can put an institution's integrity on the line but doesn't have to with the right…
Descriptors: Donors, Integrity, Fund Raising, Ethics
Garland, James C. – CURRENTS, 2010
As president of Miami University of Ohio from 1996 until 2006, James C. Garland redefined the public institution as a "semi-private" university by implementing the same tuition for both in-state and out-of-state students. Students from Ohio with need received large scholarships--but those who could afford to pay more did so. The reform,…
Descriptors: Higher Education, Universities, Scholarships, Tuition
Fernandez, Kim – CURRENTS, 2010
Most colleges and universities that launch into social media do so by dipping one toe in the water rather than swan diving into the deep end. And while many people define "social media" as Facebook and perhaps Twitter, the term actually encompasses everything from blogs to photo- and video-sharing sites to LinkedIn to any of dozens of…
Descriptors: Institutional Advancement, Social Networks, Internet, Web Sites
Scully, Maura King – CURRENTS, 2010
Increasingly, there is a growing realization in alumni relations that successful alumni programs, benefits, and services are not ends in and of themselves. Rather, alumni engagement is ultimately all about the institution. Success in alumni relations ideally advances an institution's overall forward progress. Twenty years ago, alumni strategic…
Descriptors: Alumni Associations, Strategic Planning, Institutional Mission, Institutional Advancement
Peterson, Erin – CURRENTS, 2010
While institutions do not often have a hook as compelling as an eagerly awaited movie, great content is critical for media relations success--and coupling it with the right distribution channel can ensure the story finds the right audience. Even better, retooling it for several media platforms can extend the life and reach of a story. The changes…
Descriptors: Public Relations, Communications, Mass Media, Mass Media Effects
Savage, Marjorie – CURRENTS, 2009
While it may be true that more parents are calling and e-mailing their child's college or university than they did a decade ago, parents almost always contact an institution for legitimate reasons, with reasonable questions. With that information in mind, advancement professionals should look to define appropriate areas of engagement and enlist…
Descriptors: Higher Education, Parent School Relationship, Parent Student Relationship, Partnerships in Education