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Jennings, Matt – CURRENTS, 2011
In a world ruled by digital communications, it can seem like there are almost as many methods, tools, and platforms to communicate with internal audiences as there are opinions and perspectives on how to do it effectively. Organizations of various sizes are struggling with how to reach their audiences' divided attention, and higher education…
Descriptors: Higher Education, Organizational Communication, Foreign Countries, Audiences
Scully, Maura King – CURRENTS, 2010
Increasingly, there is a growing realization in alumni relations that successful alumni programs, benefits, and services are not ends in and of themselves. Rather, alumni engagement is ultimately all about the institution. Success in alumni relations ideally advances an institution's overall forward progress. Twenty years ago, alumni strategic…
Descriptors: Alumni Associations, Strategic Planning, Institutional Mission, Institutional Advancement