ERIC Number: EJ853090
Record Type: Journal
Publication Date: 2009-Jul-24
In an Uncertain Summer, Colleges Try to Control Enrollment "Melt"
Chronicle of Higher Education, v55 n42 Jul 2009
Each year, admissions officers know that a small percentage of admitted applicants who sent deposits will not show up. The phenomenon, known as "summer melt," has many causes. Students might change their plans because they suddenly get off their first-choice college's waiting list--or because they opt to spend a year caring for penguins in Antarctica. Sometimes the arrival of the tuition bill convinces a family that it cannot afford a particular college after all. Too many no-shows can have costly consequences for colleges, especially small, tuition-dependent institutions. This year the unstable economy prompted many admissions officers to brace for more attrition than usual. To minimize summer melt--and to ease the transition to campus--some colleges are developing new ways to engage admitted students during the dog days. This article takes a look at the strategies employed by some colleges to deal with enrollment "melt."
Descriptors: College Applicants, Enrollment Management, Enrollment Trends, Educational Finance, Student Attrition
Chronicle of Higher Education. 1255 23rd Street NW Suite 700, Washington, DC 20037. Tel: 800-728-2803; e-mail: email@example.com; Web site: http://chronicle.com
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education
Authoring Institution: N/A