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Hoover, Eric – Chronicle of Higher Education, 2007
The college admissions process teaches students how to express themselves during interviews, how to describe their best qualities in application essays. It may also make them wary of college marketing campaigns, and skeptical of being treated as a statistics, due to the large role played by standardized-test scores and grade-point averages. Such…
Descriptors: Extracurricular Activities, College Applicants, Standardized Tests, Marketing