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Armstrong, Craig E. – Management Teaching Review, 2017
Entrepreneurship education is increasingly shifting from learning about entrepreneurship to developing entrepreneurial skills. One skill all entrepreneurship students need to develop is the ability to assess whether or not there is a market for their new product or service. Recent popular trade books like Eric Ries's "Lean Startup" and…
Descriptors: Entrepreneurship, Experiential Learning, Class Activities, Classroom Techniques