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Simon, Matthew – Wilson Library Bulletin, 1992
Suggests ways to use library buildings and space to attract users and to showcase collections and services. Ideas for a marketing strategy using windows, promenades and walkways, the entrance of lobby, and the interior are offered. Increasing use by making libraries a place for fun and entertainment is also recommended. (MES)
Descriptors: Library Facilities, Library Role, Library Services, Marketing
Johnson, Debra Wilcox – Wilson Library Bulletin, 1990
Summarizes reasons for evaluating library literacy programs and the role of evaluation in the planning process. What to measure is discussed, and sample measures for library collections, support services, and direct instruction are listed. Issues to be considered in developing program objectives and evaluation strategies are also addressed. (10…
Descriptors: Evaluation Criteria, Library Planning, Library Services, Literacy
Dowell, Connie Vinita – Wilson Library Bulletin, 1994
Describes three projects that won 1994 John Cotton Dana Public Relations Awards. The projects used less than $150 of the library budget, had no full-time public relations staff, and relied on volunteers. Guidelines for entering the 1995 awards contest and a list of all 12 winners from 1994 are given in sidebar articles. (KRN)
Descriptors: Awards, College Libraries, Costs, Guidelines