ERIC Number: EJ1040377
Record Type: Journal
Publication Date: 2013-Sep
Abstractor: As Provided
How International Students Select Offshore Programs: The Influence of Image, Attitude, Subject Norm, and Perceived Behavioral Control
Li, Jianyao; Liu, Fang; Rojas-Méndez, José I.
Asia Pacific Education Review, v14 n3 p381-390 Sep 2013
Previous research studies identified country image as an important variable in international students' selection of onshore programs, and it is often perceived that there is little difference between onshore and offshore program selection. Looking at a sample of high school students in China and their selections of offshore programs (from a sample program in Australia, the UK, and the US), this study reveals an insignificant influence of country image. Instead, both higher education country image and the local partner institution image significantly influence the students' selections. The findings also indicate that the effects of attitude toward behavior, subject norm, and perceived behavioral control appear to be more significant than those of the images in most of the analyses. Implications for international educators and marketers of offshore programs are discussed.
Descriptors: Foreign Countries, High School Students, Student Attitudes, Foreign Students, Colleges, Study Abroad, Partnerships in Education, Reputation, Student Behavior, Behavior Theories, College Choice
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Publication Type: Journal Articles; Reports - Research
Education Level: High Schools; Secondary Education; Higher Education; Postsecondary Education
Authoring Institution: N/A
Identifiers - Location: China; United Kingdom; United States