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Davies, Mark A. P.; Tikoo, Surinder – Journal of Marketing Education, 2019
This four-country study compares business students concentrating in marketing, accounting and finance (AF), and management with respect to five motives: lifestyle aspirations, reputational effects, relative ease of completion, career outcomes, and developmental skills. We find that, except for the developmental skills motive, the importance of…
Descriptors: Marketing, Accounting, Finance Occupations, Cognitive Style
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Elbeck, Matt; Vander Schee, Brian A. – Journal of Marketing Education, 2014
This study benchmarks marketing doctoral programs worldwide in five popular subareas by faculty and institutional scholarly impact. A multi-item approach identifies a collection of top-tier scholarly journals for each subarea, while citation data over the decade 2003 to 2012 identify high scholarly impact marketing faculty by subarea used to…
Descriptors: Foreign Countries, Marketing, Doctoral Programs, Educational Administration