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Kroll, Judith A.; Bakerman, Philip – Council for Advancement and Support of Education, 2015
The Council for Advancement and Support of Education (CASE) launched the volunteer-led Asia-Pacific Alumni Relations Survey in 2014 to provide a resource for alumni relations professionals to benchmark performance internally and against fellow institutions of higher education. That was the first survey CASE has done on alumni relations programmes…
Descriptors: Foreign Countries, Alumni, Higher Education, Benchmarking
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Mak, Angela Ka Ying; Hutton, James G. – Journalism and Mass Communication Educator, 2014
Teaching fundamental public relations courses to students from diverse backgrounds poses additional complexities in learning effectiveness. This exploratory study evaluated the effectiveness and identified the challenges of using films to teach public relations among nonmajor students. Results from an online survey and two focus groups found that…
Descriptors: Foreign Countries, Public Relations, Films, Teaching Methods