This article features Antioch College, an old campus with a new future. With no tuition, no accreditation, and a mostly empty campus, the college is making a slow and careful start. Reopening a college that had been shuttered for three years certainly qualifies--especially a college with a rich history that, at this point, is equal parts blessing and burden. The tiny start-up has a spacious, picturesque campus, for instance, but it once housed 2,000 students, far more than the new institution anticipates enrolling. Most of the buildings are empty, including the iconic, towered Antioch Hall, and the deferred-maintenance list is beyond daunting. Similarly, the college's name is well known, but to many people it is a brand synonymous with the kind of liberals, leftists, and hippies who used to be the subjects of photo essays in "Life" magazine. If Antioch sounds like a college with marketing challenges, it is. Reopening a college is "a huge, huge undertaking," said Cezar O. Mesquita, who took over as dean of admissions and financial aid late last summer. Mr. Mesquita tells people that Antioch hopes to earn accreditation from the Higher Learning Commission of the North Central Association of Colleges and Schools after it graduates its first class, in 2015, and that the accreditation will be retroactive.