Purpose: The purpose of this paper is to suggest a methodology for evaluating the effectiveness of the flipped classroom (FC) model over traditional lecture-based teaching. It also proposed a tool to measure students' perception toward the flipped approach in context of Indian management education. Design/methodology/approach: This study employs an experimental research design to assess the effectiveness of the FC pedagogy over traditional teaching methods. Both qualitative and quantitative research methods are used in order to judge student engagement, content understanding, students' perception and student academic performance. Experimental research design, along with survey research, is implemented in order to judge the students' perception toward FCs. Findings: The study proposes a six-dimensional tool to measure learning in an FC setting. These dimensions are as follows: students' in-class involvement, comprehensive content understanding, students' academic performance, students' cognitive capabilities, collaborative learning environment and students' inclination toward teaching and learning process. Results of this research are promising and encouraging toward the adoption of the FC model. Research limitations/implications: The present research work is limited to assess the effectiveness of FC teaching for a management subject. Future studies may be carried out in other management subjects and other streams. Practical implications: The present study provides several valuable insights for future researchers, academicians and management institutions. Although implementation of flipped approach leads to a collaborative learning environment and prepares students for self-learning, it also offers educationalists to remodel their teaching pedagogy as per students' learning and understanding needs. Originality/value: The research demonstrates the successful implementation of qualitative and quantitative research techniques to evaluate the effectiveness of FC model in context of management education in India.