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Fischer, Laura M.; Cummins, R. Glenn; Gilliam, Kyle C.; Baker, Matt; Burris, Scott; Irlbeck, Erica – Journal of Agricultural Education, 2018
Discussions on how to conserve and provide enough water has become one of the most highly debated issues in modern society. Although many Extension efforts have engaged the public in understanding behavior and attitudes toward water conservation, limited research has focused on understanding how agriculturalists respond to water conservation…
Descriptors: Water, Conservation (Concept), Conservation Education, Psychophysiology
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Qu, Shuyang; Lamm, Alexa; Rumble, Joy; Telg, Ricky – Journal of Agricultural Education, 2018
This study assessed how the personal value associated with local food messages in an online video format influenced U.S. consumers' attitudes toward local food. To accomplish this, we created two video treatments focusing on how local food supports the local economy and strengthens social connections, respectively. We developed two scales to…
Descriptors: Food, Information Dissemination, Public Opinion, Video Technology