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Qu, Shuyang; Lamm, Alexa; Rumble, Joy; Telg, Ricky – Journal of Agricultural Education, 2018
This study assessed how the personal value associated with local food messages in an online video format influenced U.S. consumers' attitudes toward local food. To accomplish this, we created two video treatments focusing on how local food supports the local economy and strengthens social connections, respectively. We developed two scales to…
Descriptors: Food, Information Dissemination, Public Opinion, Video Technology