This study investigated perspectives of social justice activists who directly advocate for eliminating Native-themed mascots, nicknames, and logos. Using consensual qualitative research methodology, the research team analyzed transcripts of interviews conducted with 11 social justice activists to generate themes, categories, and domains within the data. The five domains included (a) deleterious impact of Native-themed mascots, nicknames, and logos; (b) reasons why members of mainstream society might support Native-themed mascots, nicknames, and logos; (c) reasons why some American Indians might support Native-themed mascots, nicknames, and logos; (d) frontline advocacy efforts; and (e) coping strategies for advocates. Results provided insights into the sociopsychological processes that allow the misappropriation of American Indian culture, symbols, and imagery in sport to continue to exist in society. Findings can help counseling psychologists understand the experiences of social justice activists while also highlighting ways that the field can support efforts to eliminate race-based mascots, nicknames, and logos. (Contains 1 table.)