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Lange, Tyana – ProQuest LLC, 2016
Institutions of higher education (IHEs) are competing to recruit students in a crowded market with the number of colleges on the increase and the number of high school seniors declining. IHEs are looking for effective ways to recruit students and increase retention and graduation rates. Relationship marketing (RM) is an approach from business that…
Descriptors: Role, Marketing, Higher Education, Student Recruitment
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Wilkens, Christian P.; Wade, Carol H.; Sonnert, Gerhard; Sadler, Philip M. – Journal of School Choice, 2015
Homeschooling in the United States has grown considerably over the past several decades. This article presents findings from the Factors Influencing College Success in Mathematics (FICSMath) survey, a national study of 10,492 students enrolled in tertiary calculus, including 190 students who reported homeschooling for a majority of their high…
Descriptors: Home Schooling, Calculus, College Preparation, Mathematics Education
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Siegle, Del; Rubenstein, Lisa DaVia; Mitchell, Melissa S. – Gifted Child Quarterly, 2014
Academic motivation is important for students' task persistence, academic performance, and college selection. The goal of this qualitative study was to understand academic motivation from the students' perspective. Focus group discussions with 28 university honors freshman revealed that students most often attributed their interest and motivation…
Descriptors: Student Motivation, Qualitative Research, Student Attitudes, College Freshmen