This study seeks to develop and validate a model of living values-based interactive multimedia in Civic Education learning. A Research and Development approach was employed. Data were gathered through observations, interviews, document study, focus group discussions, and questionnaires. Data were analyzed by way of interactive models and a descriptive quantitative analysis. The subjects were students and teachers at junior high schools and senior high schools in Bandung, Indonesia. Results reveal that: i) the model conceptually integrates living values and the principles of living values education into interactive multimedia with especial attention to core competencies and basic competencies of Civic Education according to the 2013 curriculum of Indonesia, the principles of scientific learning, and the principles of interactive multimedia development; ii) the framework of the model consists of motivation, title, menu, CC-BC (Core Competencies and Basic Competencies) and learning objectives, concept maps, material contents with multimedia variations, motivational/reflection videos, VCT Lists, and Quizzes; iii) the results of the validation indicate that most of the components of contents, presentation, multimedia principles, and the initial product of the model are considered fairly good. Most students very positively perceived the use of interactive multimedia in Civic Education learning for character development.