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Panda, Swati; Pandey, Satyendra C.; Bennett, Andrea; Tian, Xiaoguang – International Journal of Educational Management, 2019
Purpose: Given the competitive landscape in the higher education setting, it is important that universities adopt strategies that create competitive advantage for them. Universities must leverage their resources efficiently to address this goal. Creating a positive brand image is one such strategy. The purpose of this paper is to conceptualize…
Descriptors: Marketing, Reputation, Institutional Characteristics, Competition
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Treshchevsky, Yuri; Igolkin, Ivan; Shatalov, Maksim – International Journal of Educational Management, 2019
Purpose: The purpose of this paper is to study the possibilities and potential barriers on the path of internationalization of the educational services market through development of the system of remote education. Design/methodology/approach: In order to determine the influence of development of the system of remote education on the process of…
Descriptors: International Education, Distance Education, Barriers, Educational Development