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Gundersen, David E.; Ballenger, Joe K.; Crocker, Robert M.; Scifres, Elton L.; Strader, Robert – American Journal of Business Education, 2013
This exploratory study evaluates the satisfaction of students with a web-based information system at a medium-sized regional university. The analysis provides a process for simplifying data interpretation in captured student user feedback. Findings indicate that student classifications, as measured by demographic and other factors, determine…
Descriptors: Undergraduate Students, Student Attitudes, Satisfaction, Web Sites
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Gao, Yuan; Wu, Xiaoyu – American Journal of Business Education, 2010
This paper explores the idea of perceived value of educational hypermedia by extending prior research in advertising and information systems. It proposes that the value of a course support site comes from both its information content and users' experience when they visit the site. The cognitive antecedents of a site's perceived value include…
Descriptors: Hypermedia, Information Systems, Advertising, Structural Equation Models