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Langan, Ryan; Cowley, Scott; Nguyen, Carlin – Journal of Marketing Education, 2019
Recent advances in technology have affected nearly every facet of marketing. However, less is known about the degree to which marketing education has responded to shifting capabilities and practices. To this end, the current research conducts a systematic analysis of all 529 domestic AACSB undergraduate marketing programs to understand how digital…
Descriptors: Social Media, Internet, Technology Uses in Education, Web Sites
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Ackerman, David; Chung, Christina – Journal of Marketing Education, 2018
This article looks at how marketing student ratings of instructors and classes on online rating sites such as can be biased by prior student ratings of that class. Research has identified potential sources of bias of online student reviews administered by universities. Less has been done on the sources of bias inherent in a…
Descriptors: Web Sites, College Faculty, Student Attitudes, Teacher Evaluation
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Clayton, Michael J.; Hettche, Matt – Journal of Marketing Education, 2012
Although it is difficult these days to find a company that does not have a website, you do not have to look very far for to find a website with significant design and architecture flaws. Getting a visitor to your website is one thing, making the experience effortless and allowing them to find exactly what they need is another story. That being…
Descriptors: Web Sites, Usability, Information Management, Evaluation