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Ackerman, David; Chung, Christina – Journal of Marketing Education, 2018
This article looks at how marketing student ratings of instructors and classes on online rating sites such as can be biased by prior student ratings of that class. Research has identified potential sources of bias of online student reviews administered by universities. Less has been done on the sources of bias inherent in a…
Descriptors: Web Sites, College Faculty, Student Attitudes, Teacher Evaluation