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Cincotta, Dominic1
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Cincotta, Dominic – ProQuest LLC, 2014
This research studies how brand identities, individually and communally, as read through websites are created among small and medium-sized enterprise breweries in western Pennsylvania. Content analysis through the frame of Kress and van Leeuwen was used as the basis for the codebook that reads each brand identity for the researcher. The…
Descriptors: Industry, Web Sites, Advertising, Marketing