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Mahajan, Prashant T.; Golahit, Suresh B. – Online Submission, 2017
Purpose: Modern history has shown that only those countries, which could acquire capability to develop and apply science and technology, have found great success to grow their wealth and improve living conditions of their population. Technical education in India contributes a major share to the overall education system and plays a vital role in…
Descriptors: Foreign Countries, Marketing, Holistic Approach, Enrollment
Mahajan, P. T.; Golahit, S. B. – Online Submission, 2017
Despite of increasing pressure related to enrollment in Technical Education, some Institutes of Technical Education, successfully have taken on a corporate mentality to attract and retain high-quality students through their e-Promotion. Successful branding and marketing strategies have become most important for the Institutes of Technical…
Descriptors: Internet, Reputation, Marketing, Program Effectiveness
Mahajan, P. T.; Golahit, S. B. – Online Submission, 2017
Purpose: Technical education in India contributes a major share to the overall education system and plays a vital role in the social and economic development of the nation. Despite of rapid growth of technical education in last decade in terms of the no. of institutes and intake capacity in India, institutes failed to attract enrollments. Last…
Descriptors: Foreign Countries, Postsecondary Education, Enrollment Trends, Questionnaires
Inchiparamban, Sandychris; Pingle, Sudha – Online Submission, 2016
The world indeed is a small place. This goes perfectly with the fact that communication today has brought people very close. One way of communication is the use of social networking sites. Statistics indicate that it is the youth who use these sites to a great extent. The present study aims to study the use of social networking sites among junior…
Descriptors: Foreign Countries, Two Year College Students, Social Media, Computer Mediated Communication