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Agarwal, Shailja; Mital, Monika – Business Communication Quarterly, 2009
Social networking Web sites (SNWs) are online tools that have transformed the virtual encounters of the past that were technical and impersonal to today's virtual socialization that is truly nontechnical, social, and interpersonal. This article presents an exploratory study of Indian University students' use of SNWs. The results indicated that…
Descriptors: Socialization, Internet, Social Networks, Web Sites