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Galan, Mianda; Lawley, Meredith; Clements, Michael – Journal of Marketing for Higher Education, 2015
Universities globally are showing increased interest in the potential of social media as a marketing recruitment tool. This paper explores how and why potential postgraduate business students looking to study internationally use social media in their educational decision-making process. Due to a lack of existing research, this study adopted an…
Descriptors: Foreign Countries, Social Networks, Mass Media Use, Graduate Students
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Duff, Andrea; Miller, Julia; Johnston, Helen; Bergmann, Linda S. – Journal of Learning Design, 2012
The Grammar Gang blog has now passed its fourth anniversary as a borderless, non-proprietary language and learning online classroom. It gives wing to the aspirations of academic staff from four universities to explore language and learning across hemispheres. The Blog's recent birthday provides a timely opportunity to explore how this…
Descriptors: Foreign Countries, Higher Education, Institutional Cooperation, Global Approach