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Settle, Quisto; Baker, Lauri M.; Irani, Tracy – Journal of Agricultural Education, 2018
The purpose of this study was to assess the Florida Forest Service (FFS) employees' perceptions of the organization's external branding materials through an online survey. Employees had positive perceptions of the mission statement, including it being accurate and differentiating FFS from other organizations. Perceptions of the new change were…
Descriptors: Forestry, Employee Attitudes, State Agencies, Positive Attitudes
Lamm, Kevan W.; Rumble, Joy N.; Carter, Hannah S.; Lamm, Alexa J. – Journal of Agricultural Education, 2016
In the information rich society of the 21st century consumers have had access to many different communication channels where they can find information about agricultural topics. Individuals seek information that fulfills their needs and opinion leaders have been identified as a solution to communicating with audiences about complex topics.…
Descriptors: Communication Strategies, Leadership Training, Predictor Variables, Agricultural Occupations