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Guo, Yinni; Salvendy, Gavriel – Behaviour & Information Technology, 2009
To better fulfil customer satisfaction, a study of what content e-business web sites should contain is conducted. Based on background literature, a content preparation survey of 70 items was developed and completed by 428 white collar employees of an electronic company in mainland China. The survey aimed at examining the significant content…
Descriptors: Foreign Countries, Business, Web Sites, Employees