Australian "Play School" is a children's television programme developed in collaboration with early childhood educators. It is screened free to air across Australia. Two hundred and twenty-four adult carers of young children aged 1-8 years completed an online survey via a link on the "Play School" website. The survey addressed child behaviours during and after viewing, and adult perceptions about which programme segments were most engaging to the child. "Play School" elicited a large number and variety of behavioural responses from children during and after viewing. The types of responses elicited suggest that viewing the programme may be beneficial for children's development and learning. Results were tempered by the age of the child and this, as well as the impact of carer attitudes and carer input during and after viewing, needs to be explored further before results are translated into recommendations for programming and optimal viewing strategies. (Contains 10 tables.)