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ERIC Number: ED589746
Record Type: Non-Journal
Publication Date: 2018
Pages: 340
Abstractor: ERIC
ISBN: 978-1-52255-673-2
ISSN: N/A
EISSN: N/A
Marketing Initiatives for Sustainable Educational Development. Advances in Educational Marketing, Administration, and Leadership (AEMAL) Book Series
Tripathi, Purnendu, Ed.; Mukerji, Siran, Ed.
IGI Global
Technology plays a vital role in bridging the digital divide and fostering sustainability in educational development. This is evident through the successful use of social media in educational marketing campaigns and through the integration of massive open online courses to reorient learner interactions in higher education environments. "Marketing Initiatives for Sustainable Educational Development" contains the latest approaches to maximize self-guided, interdisciplinary learning through the use of strategies such as web-based games to elicit collaborative behavior in student groups. It also explores the important role that technology serves in educating students, especially in the realm of technological skills and competencies. This book is a vital resource for educators, instructional designers, administrators, marketers, and education professionals seeking to enhance student learning and engagement through technology-based learning tools. This book contains the following chapters: (1) The Turbo Principle in Sustainable and Developmental Learning Design (Gilbert Ahamer); (2) Management Training Insights Emerging From Spiritual Concerns (Matt Fairholm); (3) Innovative Approaches for Realization of Electronic Textbooks and Didactic Tests: Drupal CMS, Google Forms, Learningapps (Svetlana Vasileva, Ivelina Yoveva, and Marinela Goranova); (4) Designing and Analyzing Social Dynamics for Sustainable Educational Development (Gilbert Ahamer); (5) Interrelationship Between Pedagogy, Theories, Objectives, and Features: Mobile Learning Design (Mireilla Bikanga Ada); (6) Conclusions From Social Dynamics for Sustainable Educational Development (Gilbert Ahamer); (7) Marketing Micro-Credentials in Global Higher Education: Innovative Disruption (Pamela A. Lemoine, Wendy M. Wilson, and Michael D. Richardson); (8) Learning Management System Under Digital India Program: Blended Learning Platform for Digital Governance (Shilohu Rao N. J. P and Shveta Sahal); (9) Using Social Media to Facilitate Instruction and Increase Marketing in Global Higher Education (Michael D. Richardson, Sarah G. Brinson, and Pamela A. Lemoine); (10) Global Governance of Science: Wishful Thinking or a Life Necessity in the Context of International Relations and Their Philosophy (Yury Sayamov); and (11) An Educational Tool for Digital Electronic System Synthesis and Optimization (Hakduran Koc and Seyit Ozturk). (Individual chapters contain references.)
IGI Global. 701 East Chocolate Avenue Suite 200, Hershey, PA 17033. Tel: 866-342-6657; Tel: 717-533-8845; Fax: 717-533-8661; e-mail: cust@igi-global.com; Web site: http://www.igi-global.com/
Publication Type: Books; Collected Works - General
Education Level: Higher Education; Postsecondary Education
Audience: Teachers; Administrators
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: India
Grant or Contract Numbers: N/A