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Sauer, Juergen; Sonderegger, Andreas – Behaviour & Information Technology, 2011
An empirical study examined the effects of two influencing factors in usability tests on user performance and usability ratings. Product aesthetics (high vs. low) as the main independent factor and prior usage event (positive vs. negative) as a subsidiary independent factor were varied in a between-participants design. 60 participants took part in…
Descriptors: Foreign Countries, Aesthetics, Design, College Students
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Moss, G. A.; Gunn, R. W. – Behaviour & Information Technology, 2009
The purpose of this study was to examine the implications of a gendered website production and preference aesthetic for the teaching of computer studies. Thirty male and thirty female personal websites produced by students at a UK university were rated against 23 factors. The home pages of sites that were deemed to be typical of their gender were…
Descriptors: Females, Gender Differences, Aesthetics, Males