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Lum, Lydia – CURRENTS, 2013
Chief communicators at many U.S. institutions are interested in forging closer ties with governing boards. Proponents say such relationships can increase board trust and confidence in communicators before a crisis occurs, making it easier to manage the institution's reputation and limit negative publicity when one does. At some institutions, such…
Descriptors: College Administration, Administrator Responsibility, Organizational Communication, Governing Boards