Recently organizations have begun to realize the potential value in the huge amounts of raw, constantly fluctuating data sets that they generate and, with the help of advances in storage and processing technologies, collect. This leads to the phenomenon of big data. This data may be stored in structured format in relational database systems, but may also be stored in an unstructured format. The analysis of these data sets for the discovery of meaningful patterns which can be used to make decisions is known as analytics. Analytics has been enthusiastically adopted by many colleges and universities as a tool to improve student success (by identifying situations which call for early intervention), more effectively target student recruitment efforts, best allocate institutional resources, etc. This application of analytics in higher education is often referred to as learning analytics. While students of post-secondary institutions benefit from many of these efforts, their interests do no coincide perfectly with those of the universities and colleges. In this paper we suggest that post-secondary students might benefit from the use of analytics which are not controlled by the institutions of higher learning--what we call DIY (Do It Yourself) analytics--a set of tools developed specifically to meet the needs and preferences of postsecondary students. The research presented in this paper is work in progress. [For the complete proceedings, see ED557311.]