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Carter, Stephen; Yeo, Amy Chu-May – International Journal of Educational Management, 2016
Purpose: The purpose of this paper is to investigate two areas of interest: first, to determine business student customer satisfiers that could be contributors to students' current and predicted retention in a higher educational institution (HEI) and second, to use these satisfiers to inform HEI marketing planning. Design/Methodology/Approach: The…
Descriptors: Marketing, Prediction, Retention (Psychology), Higher Education
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Al-Samarraie, Hosam; Selim, Hassan; Zaqout, Fahed – Interactive Learning Environments, 2016
A model is proposed to assess the effect of different content representation design principles on learners' intuitive beliefs about using e-learning. We hypothesized that the impact of the representation of course contents is mediated by the design principles of alignment, quantity, clarity, simplicity, and affordance, which influence the…
Descriptors: Electronic Learning, Learning Motivation, Course Content, Intuition
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Khojastehrad, Shadi; Rafik-Galea, Shameem; Abdullah, Ain Nadzimah – English Language Teaching, 2015
Language attitudes are learned and formed in our social environment through hearing others referring to certain groups or people's languages and cultures, and also by exposure to particular varieties spoken in the context. This might lead to stereotyping English and its native speakers (McKenzie, 2008). In this sense, it is pedagogically…
Descriptors: Foreign Students, Dialects, Student Attitudes, Ethnic Groups
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Chuan, Chun Cheng; Yusof, Aminuddin; Shah, Parilah Mohd – International Education Studies, 2013
Factors that influence the academic achievement of Malaysian university athletes were investigated using 156 field hockey players from several universities. The relationship between team subculture, parental influence, the learning environment, support systems, financial aid, training factors, academic assistance, socialization, and stress level…
Descriptors: Foreign Countries, College Students, College Athletics, Athletes
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Ahmad, Badrul Hisham; Jusoff, Kamaruzaman – English Language Teaching, 2009
Due to the alarming signals of declining proficiency level among English Language learners in Malaysia, this study set out to learn more about the learners' perceptions of the teachers' code-switching in English Language classrooms. The objectives of this study were to investigate: a) learners' perceptions of teachers' code-switching, b) the…
Descriptors: Foreign Countries, English (Second Language), Second Language Instruction, Second Language Learning