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Lai, M. M.; Lau, S. H.; Yusof, N. A. Mohamad; Chew, K. W. – Journal of Marketing for Higher Education, 2015
This paper explores the interrelationships of the key influences on student satisfaction via multivariate analysis from three groups of university students in two popular private universities in Malaysia. The correlation coefficient and structural model indicated that student satisfaction is influenced not only by academic quality, but also by the…
Descriptors: Foreign Countries, Higher Education, College Students, Student Attitudes