Graduate business programs set admission goals, develop marketing plans, and try to enhance their yield to meet enrollment objectives each year. The mba.com Prospective Students Survey that the Graduate Management Admission Council conducts yearly aims to provide relevant, timely, and actionable information about the prospective candidate pipeline to help schools better connect with prospective students around the world. The "2016 mba.com Prospective Students Survey Report" explores the business school pipeline from the prospective students' point of view, analyzing motivations, intended career outcomes, and program choices shared by 10,017 prospective students in 2015. Their responses are compared with previous respondents from 2009 to 2014. [The following individuals made significant contributions to the publication of this report: Rhonda Daniel, Gregg Schoenfeld, Devina Caruthers, Paula Bruggeman, Tacoma Williams, Matthew Hazenbush, Alex Chisholm, Rebecca Estrada-Worthington, and Robert Alig. For the 2015 report, see ED555860.]