This 2012 mba.com Prospective Students Survey Report explores the motivations, behaviors, program choices, and intended career outcomes of individuals who expressed a desire to further their education in a graduate business program. More than 16,000 prospective business school students who registered on mba.com shared their opinions, preferences, and experiences as they navigated through that process over the course of 2011. This report provides a portrait of these individuals in their endeavors to assess, prepare, and apply to graduate business school. Data for 2011 is compared to earlier data from more than 40,000 prospective business school students who have responded to the prospective student surveys over the previous two years. As the largest source of information of its kind, the data can help schools and students in numerous ways, including tracking changes in the marketplace, developing knowledge of their intended applicants, and positioning the school's brand in alignment with prospective student interests and concerns. Participant comments from the study suggest that the mba.com Prospective Students Survey has also assisted some individuals along their journey to business school. (Contains 24 figures, 11 tables and 24 footnotes.)