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Zhang, Tongtong – Higher Education Studies, 2017
The past three decades have witnessed the growing influence of market forces on higher education, resulting in what is defined by Fairclough (1993) as the marketization of academic discourse. The present study attempts to examine the effect of such trend on university website homepages in China, which is an under-researched genre of higher…
Descriptors: Foreign Countries, Commercialization, Higher Education, Discourse Analysis
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Zhu, Wenzhong; Liu, Dan – Higher Education Studies, 2014
Based on a review of the literature on ESP and needs analysis, this paper is intended to offer some theoretical supports and inspirations for BE instructors to develop BE curricula for business contexts. It discusses how the theory of need analysis can be used in Business English curriculum design, and proposes some principles of BE curriculum…
Descriptors: Business English, English for Special Purposes, Second Language Learning, Second Language Instruction