Higher education institutions are increasingly employing competitive formats such as case study competitions in business education to enhance students' learning experience. The authors explore students' perceptions and experiences regarding affective, cognitive, and skills development factors and whether these perceptions and experiences determine students' participation in case study competitions in the United Arab Emirates. The authors attempt to contribute to the rather nascent body of literature on case study competitions. The results highlight statistically significant differences between perceived and actual learning with respect to cognitive and affective benefits. Furthermore, a significant positive association is found between participation in case study competitions and respondents' perceptions and real experiences about various aspects of learning.