ERIC Number: EJ1224886
Record Type: Journal
Publication Date: 2019-Sep
Pages: 20
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-2329-4922
EISSN: N/A
Including the Student Voice: Experiences and Learning Outcomes of a Flipped Communication Course
Kantanen, Helena; Koponen, Jonna; Sointu, Erkko; Valtonen, Teemu
Business and Professional Communication Quarterly, v82 n3 p337-356 Sep 2019
In this article, we present a study focusing on the learning experiences of business students in an organizational and marketing communication course. The pedagogical approaches of a flipped classroom, collaborative inquiry, and communication in the disciplines guided the planning of the course. A mixed-methods approach was used. The key findings include positive student evaluations of the pedagogies utilized. Moreover, a wide variety of learning outcomes was reported, particularly in the fields of crisis communication and workplace communication. The pedagogies utilized enabled a comprehensive model for teaching communication and contributed to relevant learning experiences and skill development for the 21st century.
Descriptors: Blended Learning, Student Attitudes, Outcomes of Education, Teaching Methods, Marketing, Communications, Business Administration Education, Course Descriptions, Course Evaluation, Learning Experience, Skill Development, Positive Attitudes, Case Studies, Cooperative Learning, 21st Century Skills, Foreign Countries
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Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Finland
Grant or Contract Numbers: N/A