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ERIC Number: EJ1196113
Record Type: Journal
Publication Date: 2019
Pages: 12
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-1550-1876
Social Media in Higher Education: A Framework for Continuous Engagement
Kumar, Vikas; Nanda, Pooja
International Journal of Information and Communication Technology Education, v15 n1 Article 8 p109-120 2019
Higher Education Institutes across the world have started using social media to reach out to the prospective students as well as to interact with current students and alumni. Social media improves the communication on one hand and helps in promotional and development activities on the other. Present work explores the integration of social media in different processes in Higher Educational Institutes. A student enters the institute with admission process and exits after completion of degree. While on the campus, a student is involved in curricular, co-curricular and extra-curricular activities. At the same time, a student participates in the communication with the fellow students and other corporate and social forums. In all of these activities,social media can play a prominent and vital role. However, the success of social media roles depends upon; how the different stake holders are engaged. A comprehensive study has been carried out to identify the role of social media in different activities of the higher education institutes. These activities range from looking for the new students, engaging them on the campus and maintaining communication after they leave the campus. Implications from teaching-learning, administrative, marketing and communication perspective have been identified. A framework has been proposed to integrate the specific social media channels in different processes in the higher education institutes. The framework will be very much useful in developing successful social media campaigns for higher educational institutes as well as to effectively engage the stakeholders.
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Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A