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Conrad, Colin; Bliemel, Michael; Ali-Hassan, Hossam – Journal of Information Systems Education, 2019
The expansion of technical concepts into everyday business practices suggests a need for effectively teaching difficult subjects to non-technical users. This paper describes hands-on analogy, an innovative method for teaching technically difficult concepts using interactive, experiential learning activities and a gamified exercise. We demonstrate…
Descriptors: Experiential Learning, Business Administration Education, Data Processing, Logical Thinking