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ERIC Number: EJ999131
Record Type: Journal
Publication Date: 2013
Pages: 14
Abstractor: As Provided
Reference Count: 32
ISBN: N/A
ISSN: ISSN-0897-5930
Developing a Pedagogy for Globalization: A Marketing and Political Science Multi-Disciplinary and Transnational Approach
Arsenault, Paul M.; Stevenson, Linda S.
Journal of Teaching in International Business, v23 n4 p277-290 2013
One of the greatest challenges facing social science and marketing programs in the start of the 21st century is how to "globalize" our curriculums, so that our tech-savvy, but often internationally and cross-culturally inexperienced students have, understand, and are prepared to embrace the diverse opportunities that will be an increasing part of their futures. This article presents the work of two professors from Marketing and Political Science disciplines, who developed a cross-disciplinary course addressing lessons of macro and micro political economy and marketing strategies, in an in-classroom setting, with an optional international experience. (Contains 1 table and 1 footnote.)
Routledge. Available from: Taylor & Francis, Ltd. 325 Chestnut Street Suite 800, Philadelphia, PA 19106. Tel: 800-354-1420; Fax: 215-625-2940; Web site: http://www.tandf.co.uk/journals
Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Pennsylvania