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ERIC Number: EJ997499
Record Type: Journal
Publication Date: 2012
Pages: 6
Abstractor: ERIC
ISSN: ISSN-0748-478X
That Entrepreneurial Spirit
Lum, Lydia
CURRENTS, v38 n9 p32-37 Nov-Dec 2012
When Tim Clevenger became executive director of the University of Oregon Alumni Association in 2011, he was dismayed to learn that revenue, including paid memberships, was steadily declining. The association staff and board of directors considered multiple strategies to boost earnings, with stabilizing and growing dues revenue high on the list. Clevenger and his peers at U.S. alumni associations that customarily generate a substantial portion of their own annual revenue are increasingly finding different ways of doing so. Some are experimenting with new sources amid ongoing higher education cuts and a national marketplace in which long-reliable affinity credit card programs are not as lucrative as they once were. Many associations have affinity insurance programs, for instance, that pay royalties when alumni buy policies, but officials say such monies have replaced only part of what credit card arrangements used to yield. So a growing number of officials have put into practice low-risk endeavors that require small amounts of staff time, such as direct-mail fundraising for philanthropic support, engaging affinity partners as sponsors of alumni events, and even selling fine art.
Council for Advancement and Support of Education. 1307 New York Avenue NW Suite 1000, Washington, DC 20005. Tel: 202-328-2273; e-mail:; Web site:
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Canada (Toronto); Connecticut; Florida; Oregon; United States