Within sociological-social psychology values are an emerging topic of substantive interest. Building on identity theory this study tests the relative salience of values versus role-identities as a predictor of a student's participation in academic dishonesty. This study finds that for a general population of students values are a significant predictor of cheating as compared to a role-identity. However, managing the data to isolate the salience of the student role-identity shows that the role-identity is a better predictor of academic dishonesty. What matters is the relative salience. This suggests that values are structured in terms of salience, similar to roles. (Contains 2 figures, 2 tables and 7 endnotes.)