Estimates are that 32 million people currently play fantasy football every year. Project Based Learning (PBL) is one method of engaging students in the educational process. This paper outlines a semester long project undertaken by undergraduate sport management students that uses fantasy football as a vehicle to enhance student knowledge of basic sport marketing concepts. The five major components of sport marketing (Product, Price, Place, Promotion, and Public Relations) are addressed through the project. At the end of the project, the students have a portfolio of material that was developed to illustrate their understanding of these components. While the evidence is anecdotal, there are indications that this project does engage students and does enhance their knowledge of key sport marketing components.