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ERIC Number: EJ993570
Record Type: Journal
Publication Date: 2012
Pages: 7
Abstractor: As Provided
Reference Count: 28
ISSN: ISSN-1930-4595
Validation of the Consumer Values versus Perceived Product Attributes Model Measuring the Purchase of Athletic Team Merchandise
Lee, Donghun; Byon, Kevin K.; Schoenstedt, Linda; Johns, Gary; Bussell, Leigh Ann; Choi, Hwansuk
ICHPER-SD Journal of Research, v7 n2 p52-58 Fall-Win 2012
Various consumer values and perceived product attributes trigger consumptive behaviors of athletic team merchandise (Lee, Trail, Kwon, & Anderson, 2011). Likewise, using a principal component analysis technique on a student sample, a measurement scale was proposed that consisted of nine factors affecting the purchase of athletic team merchandise. Using confirmatory factor analysis and multi-group invariance technique, the factorial structure and measurement equivalence of the model (included a new factor) was validated on a more generalizable sample in the current study. The overall model fit the data well. The overall findings of the current study contribute to the literature by exploring and filling the gap between existing studies and more generalizable data found in the present study. (Contains 5 tables.)
International Council for Health, Physical Education, Recreation, Sport, and Dance. 1900 Association Drive, Reston, VA 20191. Tel: 703-476-3462; Fax: 703-476-9527; e-mail:; Web site:
Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A