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ERIC Number: EJ992702
Record Type: Journal
Publication Date: 2012
Reference Count: N/A
Student Recruitment Practices: A Survey Yields Some Surprises
Haines, Richard W.
Journal of College Admission, n214 p34-37 Win 2012
Your name: F. Stanley Gogettum. Your job: Director of Admissions. Your institution: floundering University. Like all good admissions directors, you constantly ask yourself about your work and its effectiveness. Should you continue high school visits? Should you use Student Search Service, or maybe an unscreened (but perhaps cheaper) "commercial" mailing list? What about "merit" scholarships, as opposed to those based on financial need? What about "you"--might your president consider replacing you with an "admissions takeover" company? Are your recruitment techniques perceived by others as ethical and professional? What do your colleagues at other institutions think about some of the things you do? What do secondary school counselors think? In one state, Pennsylvania, some answers are not necessarily valid for other states, but they may be instructive to admissions officers everywhere. They derive from a Recruitment Practices Survey conducted by the Admissions Practices and Procedures (AP&P) Committee of the Pennsylvania ACAC in the spring of 1974. The Recruitment Practices Survey was an extensive questionnaire sent to all PACAC member institutions. Its purpose was to elicit reactions of member professionals to various college recruitment techniques. Each institution (secondary school or college/university) was asked to indicate the degree to which its guidance or admissions staff approved of sixty-four different recruitment techniques. This article provides some interesting and useful answers which can help guide the admissions officer in his day-to-day work, and in his efforts to influence recruitment policy development within his institution.
Descriptors: College Admission, Admissions Officers, Student Recruitment, School Counselors, Questionnaires, Enrollment Management, Educational Practices, Best Practices, School Surveys
National Association for College Admission Counseling. 1631 Prince Street, Alexandria, VA 22314-2818. Tel: 800-822-6285; Tel: 703-836-2222; Fax: 703-836-8015; e-mail: firstname.lastname@example.org; Web site: http://www.nacacnet.org
Publication Type: Journal Articles; Reports - Research
Education Level: High Schools; Higher Education
Authoring Institution: N/A
Identifiers - Location: Pennsylvania