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ERIC Number: EJ992147
Record Type: Journal
Publication Date: 2012
Pages: 10
Abstractor: As Provided
Reference Count: 22
ISSN: ISSN-1360-080X
Engaging Staff Communities in a Knowledge Transfer Strategy: A Case Study at the University of Melbourne
Goodwill, Robyn J.
Journal of Higher Education Policy and Management, v34 n3 p285-294 2012
Within the framework of the strategic journey undertaken between 2005 and 2010, this paper seeks to examine how the University of Melbourne sought to differentiate itself through the introduction and reconceptualisation of a "third stream" of academic work. Specifically, this paper seeks to investigate, through qualitative methods, how those in leadership roles in diverse areas of the University understood and operationalised "knowledge transfer" as a new strategic priority from 2006; and the approaches taken leading to the University's (subsequently refined) view of third stream activity as "engagement". This paper also argues that there were multiple barriers to introducing and implementing the new strategy. However, once personal linkages were created between the changed strategy and scholarly life, an organisational story developed with the potential benefits leading to opportunities through mission differentiation, without the risk of unsustainable organisational resource demands. Finally, this paper concludes that significant change is not easy, but it is possible.
Routledge. Available from: Taylor & Francis, Ltd. 325 Chestnut Street Suite 800, Philadelphia, PA 19106. Tel: 800-354-1420; Fax: 215-625-2940; Web site:
Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Australia