Soon after the iPad's release in 2010, several universities decided to issue the devices to all incoming freshmen. At the time, critics scoffed at the moves as little more than marketing gimmicks designed to attract students. In truth, few of the schools required instructors to design curriculum around the iPad or had specific plans to measure their impact on learning. They just wanted to put the technology in the hands of instructors and students to see what happened. As more schools begin to experiment with tablets, though, the bleeding edge is giving way to more deliberate initiatives to help faculty take advantage of their strengths and measure how students are using them.