ERIC Number: EJ985288
Record Type: Journal
Publication Date: 2012-Apr
Reference Count: N/A
This Little Piggy Went to MARKET!
Techniques: Connecting Education and Careers (J3), v87 n4 p42-45 Apr 2012
Career and technical education (CTE) in Charlotte County, Florida, has a new identity thanks to the creativity and marketing by the K-12 CTE teachers who decided to make a difference. When one walks into any of the elementary or middle school STEM labs, or high school Career and Professional Education (CAPE) Academies, he/she sees a packed house with students truly enjoying their work. But this change didn't happen overnight or without a maximum effort from all the team members. It happened at a time when CTE looked like it was preordained for extinction, as remedial reading, core requirements and other mandates were pulling students away from CTE. Through highly orchestrated marketing, these teachers have managed to get a hold on the market. The district's CTE marketing plan was structured around getting the word out about CTE in a "fun" way to students and their families; it was also centered around staff development. The results have been enrollment increases and stronger programs.
Descriptors: Vocational Education, Elementary Secondary Education, Change Strategies, Educational Change, Educational Improvement, Improvement Programs, Institutional Advancement, Outreach Programs, Effective Schools Research, School Turnaround
Association for Career and Technical Education (ACTE). 1410 King Street, Alexandria, VA 22314. Tel: 800-826-9972; Tel: 703-683-3111; Fax: 703-683-7424; Web site: http://www.acteonline.org
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Elementary Secondary Education
Authoring Institution: N/A
Identifiers - Location: Florida