Many historically black colleges and universities (HBCUs) were founded more than 100 years ago primarily to educate former slaves and prepare them for teaching careers. Hispanic-serving institutions (HSIs), however, do not have the same historical mission; those institutions have evolved into minority-serving institutions (MSIs) as Hispanics have increasingly pursued college degrees. The U.S. federal government defines an HSI as an institution with a fulltime undergraduate student body that is at least 25 percent Hispanic. HSIs and HBCUs draw more low-income and first-generation students than majority institutions, so steep tuition hikes at these institutions potentially affect the enrollment of many of their students. As public institutions of all types lose state funding, campaigns become even more important. In this article, the author discusses how minority-serving institutions are hitting the campaign trail. Whether through growth, reorganization, or makeshift strategies, a steadily increasing number of minority-serving institutions are starting their first campaigns. Institutions that already have their first campaign under their belt are shifting into a higher gear for the next.